The following screenshot is taken from a Pokémon title that was released in 2004: The many games in the series have carried a very familiar look for the entirety of the franchise's existence, and the battle segments in particular have an iconic and recognizable look. The Pokémon franchise debuted on Game Boy back in 1996, and since then it has become a juggernaut in the gaming space. The ad for Dragon City you see above commits a much more deplorable offense by not only preying on fans of an extremely popular franchise - in this case, Pokémon - but at the same time also downright lying to gamers.
Sure, Modern Combat might look an awful lot like Call of Duty, but at least you know what you're getting.
There are already plenty of games on the App Store that have gained an audience by downright copying existing IPs, but while many of these apps display a total lack of creativity in terms of content, most of them at least do their best to properly rip off the original idea.
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